Malo ogulitsa akuyenda mwachangu, ndipo zowonetsera za Point-of-Purchase (POP) zimakhalabe chida chofunikira kwambiri kuti ma brand akope chidwi cha ogula. Pamene tikuyandikira chaka cha 2025, ogulitsa ndi opanga ayenera kuzolowera zomwe zikubwera zomwe zimakulitsa kukopa kowoneka bwino, kukhazikika, komanso kutsika mtengo. Nawa machitidwe asanu ofunikira a POP omwe angasinthe tsogolo la malonda:
1. Zida Zokhazikika: Zowonetsera Eco-Friendly Zimatenga Gawo Lapakati
Mu 2025, kukhazikika kudzakhalabe patsogolo, pomwe mitundu yambiri ikutembenukira kuzinthu zobwezerezedwanso, zowonongeka, ndi zongowonjezwdwa kwa iwo.makonda zowonetsera. Makatoni, zipangizo zamalata, ndi mapulasitiki opangidwa ndi zomera zidzalamulira pamene makampani amayang'ana kwambiri kuchepetsa malo awo achilengedwe. Zosankha za eco-zachilengedwe izi sizingosangalatsa ogula osamala zachilengedwe komanso zimagwirizana ndi zolinga zokhazikika zamabizinesi.
2. Mawonekedwe a POP Amakonda ndi Makonda: Kuchita Zogula Zamakono
Ma Brand apitiliza kukankhira malire ndi zowonetsera za POP zopangidwa mwamakonda zomwe zikuwonetsa zomwe ali nazo komanso zomwe amakonda. Mu 2025, zowonetsera makonda zomwe zimayang'ana anthu ena omwe ali ndi mauthenga ogwirizana, mapangidwe ake, ndi kukwezedwa kwazinthu zidzakulitsa kulumikizana kwa ogula. Izi ndizamphamvu kwambiri m'mafakitale monga zodzoladzola, zakumwa, ndi zamagetsi zamagetsi.
3. Zojambula Zochepa ndi Zowonongeka: Kusinthasintha Kumakumana ndi Aesthetics
Mapangidwe a minimalist adzakhalabe otchuka chifukwa cha mawonekedwe awo owoneka bwino, amakono komanso kuthekera kofotokozera kuphweka komanso kukhazikika. Zowonetsera zidzaphatikiza mizere yoyera, mitundu yosalowerera, komanso chizindikiro chocheperako kuti malonda awonekere. Kuonjezera apo, mapangidwe a modular omwe amatha kusinthidwa mosavuta pazinthu zosiyanasiyana kapena masanjidwe a sitolo adzapatsa ogulitsa kusinthasintha komanso kuchita bwino.
4. Mayankho Opepuka ndi Onyamula: Kusonkhana Kosavuta ndi Kusuntha
Kusunthika kudzakhala kofunikira kwambiri mu 2025, ma brand ndi ogulitsa akusankha zopepukamakonda zowonetserazomwe ndi zosavuta kukhazikitsa, kusuntha, ndikusinthanso. Izi ndizothandiza makamaka m'malo ogulitsira, ziwonetsero zamalonda, ndi zotsatsa zanyengo, komwe kutumizidwa mwachangu ndikofunikira.
5. Njira zothetsera POP zotsika mtengo
M'nthawi ya bajeti yolimba, ma brand akufunafuna zowonetsa zotsika mtengo koma zokhuza kwambiri. Mabizinesi adzayang'ana kwambiri pakulinganiza zinthu zotsika mtengo, mapangidwe osinthika, ndi njira zopangira zabwino kuti apange zogwira mtima.kuwonetsa ma rackszomwe zimagwirizana ndi bajeti yolimba.
Mu 2025, tsogolo la zowonetsera za POP lagona pakukhazikika, makonda, kusinthasintha, kusuntha, komanso kugwiritsa ntchito ndalama. Mitundu yomwe imavomereza izi sizimangokopa makasitomala ambiri komanso kuchepetsa zinyalala ndi ndalama zogwirira ntchito.
Pamene malonda akupitilira kusinthika, kukhala patsogolo pa iziMawonekedwe a 2025 POPzitha kukhala zofunikira pakuyendetsa malonda ndikukulitsa luso logula.
Ngati mukufunamakonda zowonetsera, kenako gwirizanani ndi Hicon POP Displays Ltd lero kuti muyambe.
Nthawi yotumiza: May-05-2025